7 Top Tips from Established Mid-Missouri Businesses

The best business advice invariably comes from business owners who have navigated the path from uncertainty to success. At Zimmer Radio & Marketing Group, we’re connected with all sorts of mid-Missouri businesses at different stages of growth and success. That’s why we’re going to share advice from our more established clients as marketing tips for mid-Missouri businesses.

ServiceMaster of Columbia


Be consistent in your marketing, in every aspect, so you don’t confuse your customer.

– Adam Kinser, Owner

Tiger Express Wash


Be consistent in your advertising. Find something that works and stick to it for a long period of time. Advertising the same time on the same day, or being in a print issue each month. By doing so you capture the same customers and get the message across, even though it may take awhile. Customers will expect to see you in print or expect to hear you on the radio or TV. Eventually the message will stick with the customer.

– Emeri Bartels, Administration Director

Epoch Health


Get to know your community and how it works. Immerse yourself completely and get to understand and know how people interact with each other, with other businesses and the everyday life. Actions speak louder than words. We can say we want our business to be a part of a community but by doing so we gain the trust of our community and, in the end, become a true addition to our surroundings which shows a true partnership.

– Jentry Mills, Marketing and Business Development

House of Brokers Realty, Inc.


I have two [tips]. Track your ROI and ask for a review. Always know how and why your customers are coming to you.

– Dawn Daly, Director of Operations


The Blue Note


Branding is everything. Spend money to develop a great logo, slick brand, and impressive website. It’s the face of your business.

– Matt Gerding, Owner

TrueSon Exteriors


Choose the advertising direction you want to go with, invest meaningful money into it and most importantly, give it time to work. I have seen a lot of business owners start, give it three months and quit because they don’t see “results.” Good advertising takes time to develop.

-Barry Roewe, Owner

Tami R Benus CPA


One tip – Know who your market is so you are not wasting your resources.

– Tami R Benus, Owner

With these marketing tips for mid-Missouri businesses from our established clients, it’s time to take a quick look at how you’re running your mid-Missouri businesses. Are you taking advantage of their good business practices? If you’re interested in finding some of the same success they have, contact Zimmer Radio & Marketing Group to find out what we can offer you today.

Posted by Carrie Lorenz of Zimmer Radio & Marketing Group

Sell NOW Before Competition Hits the Market

In their current edition of the Home Price Expectation Survey released last week,Pulsenomics asked this question of the 100+ economists, real estate experts and investment & market strategists they surveyed:

“In your opinion, what is the primary driver of recent home value growth in the U.S.?”

Here are the top four reasons given by those surveyed:

As we have stated before, the current lack of inventory in most housing markets has caused home appreciation to increase at greater percentages than historical averages. This means that this is a great time to sell your home as supply is low and demand is high.

However, things may be about to change…

The fortuitous situation sellers see themselves in may soon change for three reasons:

  1. As more homeowners realize their equity situation has dramatically improved over the last four years, they will be more likely to put their homes on the market.
  2. With the residential real estate sector outperforming a sluggish economy, more home builders will be looking to add new construction inventory to a depleted supply of housing stock.
  3. Many banks are just now foreclosing on loans that have been delinquent since the housing bust. These houses will also be coming to market.

According to Daren Blomquist, senior vice president of RealtyTrac, in the Q2 2016 U.S. Residential Property Vacancy and Zombie Foreclosure Report:

“Lenders have been taking advantage of the strong seller’s market to dispose of lingering foreclosure inventory.” 

Bottom Line

In most housing markets, don’t wait for this additional competition to hit the market. If you are considering selling your house, now may be the time.

Posted by The KCM Crew

Can’t Afford To Renovate? 18 Room Makeovers Under $500

You’d be surprised at the difference a few little changes can make.

After closing on a slightly “lived-in” home, you’re probably dying to renovate. But that Pinterest-fueled excitement might need to be tempered by the reality of your budget. There may not be a lot of money left in your bank account after dropping a down payment on that dreamy, antebellum-style home for sale in Nashville, TN, for instance. However, you don’t have to let your budget stop you from revealing your fixer-upper’s potential. Here are 18 small, under-$500 makeover ideas that will freshen up an entire room.

Kitchen makeover ideas

Add a new backsplash

This project’s a relatively easy one for the novice DIYer: Your main mantra should be “measure twice.” Subway tile, as in this for-sale kitchen at 315 Quinnhill Road, Los Altos, CA 94024, never goes out of style and is one of the most budget-friendly tile options out there. In addition to sealer, grout, and thinset, you’ll need to rent a tile cutter. Even easier — and cheaper? Stick-on embossed metal tiles, which look more antique.

Refinish (or replace) cabinet doors

While solid wood doors will set you back a pretty penny, swapping out only your current cabinet fronts for composite (or even glass-fronted) doors is a more affordable option. Be sure to check out salvage shops for higher-quality doors at budget-friendly prices.

Or try open shelving

Removing your current cabinets will require a bit of muscle, but replacing them is a cinch when you opt for open shelving. This is a better option for those who subscribe to a more minimalist aesthetic.

Install overhead lighting

If you rented before buying your home, you probably lived with some horrid fluorescent fixtures. Now that you’re a homeowner, it’s time to finally enjoy a customized lighting option. Canister lights tend to be everyone’s go-to, but hanging pendant lights (especially over an island as in in this home for sale at 28482 N. 127th Lane, Peoria, AZ 85383) offer a little more personality.

Replace countertops with butcher block

Until you can afford the granite, marble, or quartz countertop of your dreams, basic butcher-block countertops can affordably tide you over if your current counters are beyond repair. IKEA has some of the lowest prices out there on basic butcher block, starting at $169 for a 98-inch counter.

Living-room makeover ideas

Fake an area rug

A large, neutral sisal rug can cover a multitude of floor sins, from inexpertly laid tile to hardwood floors that need to be refinished. You’ll want to buy the biggest size you can find, so it covers nearly the entire floor.

Prop up a palm

There’s a reason you see potted plants in nearly every interior design mag: they fill in awkward corner spaces while adding a pop of color and natural texture. The classic palm is a decorator’s favorite, especially when paired with a colorful ceramic pot. If yours is a little on the smaller side, give it a boost with a plant stand.

Paint your fireplace

A fresh coat of white paint like the one in this home for sale at 3240 Windsor Drive, Charlotte, NC 28209 can completely rescue a dark and dreary fireplace. You should expect to put in a full day’s worth of elbow grease to scrub the surface clean, as years of soot can prevent paint from properly adhering. When it’s time to paint, experts recommend using a roller with a longer nap that can get into the crevices of bricks.

Faux built-ins

A wall of bookshelves create a handsome library feel while adding architectural interest. For a more budget-friendly execution, buy premade bookshelves and trim them out with molding for a custom look. Blogger Kate Riley of Centsational Girl did just this for under $400 thanks to a few identical IKEA bookcases, some baseboard, crown molding, paint, and an afternoon.

Add architectural details

Wainscoting, crown molding, and ceiling medallions like the one in this home for sale at 16 Fenton Drive, Short Hills, NJ 07078 bring a stately feel to a room, especially when used in an older home. Each of these elements can be installed in an afternoon or less.

Create a sliding “barn door”

Rustic-inspired design elements like the barn door in this home for sale at 127 Ridge Rd., Millersville, PA, 17551 are big right now. You can hop on the trend with Vintage Revival’s genius idea that fakes a sliding barn door with easy-to-source items from any big hardware store.

Bathroom makeover ideas

Re-tile a powder room floor

Like a backsplash, the petite proportions of a powder room floor like the one in this for-sale home at 4950 Greenbush Ave., Sherman Oaks, CA 91423 make this one of the easier tiling jobs out there. White penny-style tiles can cost as low as $2.99 per square foot and bring a subtle vintage feel to any space.

Wallpaper your powder room

Chalk this one up as another benefit of the small size of a half bath: It’s cheap to wallpaper, even if you choose a high-end paper. Faux grass cloth is a classic choice, bringing subtle texture in addition to a cozy neutral hue.

Install a pedestal sink

The classic pedestal sink like the his-and-hers sinks in this home for sale at 29365 Shell Cove, Laguna Niguel, CA 92677 is also (usually) a cheap option for a bathroom sink — you can find pedestal sink models as low as $90 at many home improvement stores. The sleek silhouette also makes the room feel so much more spacious. Just one word of advice: This project is ideal for those with a very strong background in DIY projects.

Replace your vanity

For those who need a little extra storage space in their bath (read: everyone), a new vanity is a must. If yours is stuck in the ’80s, you can find budget-friendly options for free-standing vanities in the $300 range. Additional materials and size can send the price higher.

Curb-appeal ideas

Paint your porch floor

If you’re lucky enough to have a porch, refresh it with a new coat of paint (dark blue and gray are timeless options). But not just any exterior formulation will do — look for paint labeled specifically for porch and patio floors, which will stand up to foot traffic without losing its luster.

Accessorize with shutters

Like crown molding in an interior, shutters like the ones on this home for sale at 335 Nassau St., Princeton, NJ 08540 are one low-cost way to amp up the curb appeal of your house’s exterior. Depending on the number of windows you have, you can get fancy with high-quality wood shutters or opt for easy-to-replace vinyl versions.

Flank your front door with topiaries

These plants only look high-maintenance: You can get pretrimmed ball-style potted hedges at many garden centers. Just give them a trim when they get a little unkempt.

Posted by Brie Dyas on Trulia

Think Outside the Box: Exterior Considerations When House Hunting

Most home buyers focus on what’s on the inside of a house, but neglecting the outside could cost you.

It’s easy to get tunnel vision while house hunting. When you fall hard and fast for a house, you may be willing to do just about anything to make it your own. But even if you’ve found what seems to be your dream home, take a closer look outside before you make an offer. Any home you consider calling yours should go through a thorough exterior inspection.

Read on to learn what outdoor considerations you should keep in mind while home shopping.

Trees and foliage

Susan Krus of Texas Realty One suggests evaluating trees and foliage first. How close are trees to the foundation of the home? When trees get too big, they can cause foundation problems. And if a mature tree is removed, the foundation can drop when the roots decay.

“It may be worth calling in a foundation expert during the inspection period,” Krus says. If you’re unsure of whether or not the trees are healthy, get a professional arborist to evaluate them.

It’s also not uncommon for mature trees’ limbs to extend over a house. If this is the case with your potential property, check to see if the roof shingles are damaged. Squirrels, possums, and rodents love to use branches to access homes. “They can find a small opening in the soffit or fascia and set up residency in your attic,” says Krus.

It may also be worth asking the seller to prune foliage away from the house. If your potential home has bushes in direct contact with the house, you may have termites or carpenter ants hiding. Krus advises getting a termite or wood-destroying insect (WDI) inspection and treatment as well.


Cracked concrete may seem minor, but “cracks allow moisture penetration and deterioration of the concrete, especially in areas that [freeze in winter],” Krus warns. “I would have a contractor estimate the cost of repair, and consider that in your negotiation.”

In areas that are subject to foundation issues, Krus suggests potential buyers consider the soil grade against the house. “Make sure that the foundation is exposed by about two inches and that there is a slope away from house, so that water doesn’t pool against the foundation,” she says.


Krus offers the following must-ask questions if the home you’re interested in has a pool:

  • What is the age of the liner or gunite?
  • Has it been resurfaced?
  • What is the age of the equipment?

She recommends having a proper inspection done by a pool company.

Find an issue?

Just because you may have discovered an issue or two with the exterior grounds of your potential house doesn’t mean your dream home is gone forever.

Once inspection reports are completed, make a list of the issues found in your landscape inspection and request that the sellers complete the repairs, or offer compensation to have them done after purchasing the property.

Or pass with flying colors?

Even if your landscaping inspection report shows zero issues, keep in mind future maintenance care for the exterior of your home.

  • Keep foliage pruned, and monitor insects around bushes that come in direct contact with the house.
  • Confirm that you know the exact kind of grass you have, and water accordingly.
  • Regularly check your landscaping irrigation systems and watering timers.
  • Regularly evaluate your landscaping lighting.

Remember, too, that regional considerations vary. If you live in dry, desert areas, considering potential wildfire hazards is a must.

Curb appeal goes beyond a pretty mailbox

Curb appeal isn’t just about updated flower boxes and shutters. Sure, the yard may have a picturesque tree and tire swing fit for a postcard, but what you see isn’t always what you get. Don’t skip out on having expert inspectors assess the exterior areas of your potential home. And if you find something, know that there’s usually a way to negotiate the fixes.

Posted by Sarah Pike on Zillow

Expert Interview Series: Elizabeth Dodson of HomeZada on Smart Home Maintenance


What are some of the challenges homeowners face when it comes to managing their homes? What are the most overlooked spaces in houses when it comes to home maintenance and cleaning? These are a few of the questions answered to help homeowners understand what it means to focus on smart home management and how to make great decisions that effect our living arrangements. Our homes are often a large purchase that can increase in value however this value is only growing if the proper care for the home is taken. To learn the answers to these questions and more, please read here.

Elizabeth Dodson is the co-founder HomeZada where she manages the marketing and business development along with the customer experience. We recently talked to her about the common challenges homeowners face when maintaining their houses. Here’s what she had to say:

What are some of the challenges homeowners face when it comes to managing their homes?

Homeowners are challenged by understanding all the details of their homes and making the best decisions about their home. By overlooking these common details, homeowners become under insured because they do not have the details of the full contents in this home, spend too much money on fix-it costs due to challenges in managing maintenance tasks and go over budget on remodeling projects without the information needed to properly plan for projects.

What are the biggest oversights we make in caring for our homes?

The biggest oversight that most homeowners face in caring for their homes is not properly maintaining their home because they either do not know what tasks need to be completed or they do not remember when these tasks need to be completed. When homeowners are not properly maintaining their homes, then it can result in an inefficient, unhealthy and potentially unsafe home.

What are the most overlooked spaces in houses when it comes to home maintenance and/or cleaning?

The most overlooked spaces when maintaining and cleaning a home is the laundry room where dryer vents need to be cleaned and garages. Often times, garages house hot water heaters, potentially water filtration systems and central vacuum systems.

Additionally, most homeowners place a lot of equipment, lawn care tools and other items in their garage when the storage in their home is full. The equipment in the garage needs to be maintained and garage organization can help understand what is actually in the garage.

What are the risks of neglecting these spaces?

The risk of neglecting laundry rooms and garages is that inefficiencies can occur with the equipment and appliances found in these spaces. For instance, dryer vents that have not been cleaned can cause fires in addition to an inefficiently operating machine.

Most homes have plenty of nooks and crannies for dirt, dust and pests to hide out in.

What are the most common problems associated with crawl spaces you’ve heard about?

Faulty doors to access crawl spaces that do not properly close will allow access by small animals and other pests. These unwanted pests can cause problems to air conditioning ducts that may run through the crawl space. If improper grading exists in a home’s crawl space area then water can accumulate and cause damage to the structure of the home. Mold can also develop from excess water which can ultimately cause structural and health issues.

What advice can you offer homeowners on developing a good maintenance schedule for their home? What areas should they make sure to include on their list?

Creating a maintenance schedule can be simple by using tools to help identify when tasks need to be completed and how often. Changing your home’s air filters can keep your heating and air conditioning units running properly in addition to keeping the air clean.

It’s smart to get professional help twice a year to check that your heating and air conditioning units are functioning properly. Maintenance tasks like checking windows for potential leaks, cleaning out the ventilation hood in over your stove, cleaning out your refrigerator grills, and other tasks can create better functioning equipment and appliances. Making sure these tasks are performed on a regular schedule will be helpful in managing the home.

What are some good DIY home repair projects that even new homeowners should be able to tackle?

Home repair generally depends on a homeowner’s skill and comfort level. However, these simple home repair projects are easy for most homeowners.

To manage outdoor landscaping and manage water bills, fixing outdoor sprinkler systems can be done when testing the system. Replacing leaky faucets can be managed by a homeowner, however more intricate plumbing issues may require a licensed plumber. Changing door locks, caulking in bathrooms and around windows, cabinet repair or minor carpentry around the home are also home repair projects that homeowners can tackle on their home.

When should homeowners make sure to call in professional help?

Engaging a professional will generally occur when homeowners either do not have the time or skill to accomplish the tasks. Electrical and plumbing tasks may require professionals. Replacing appliances or installing new smart home technology will require professionals.

How has technology changed the way we care for our homes?

Technology can enhance the way we care about our homes. Using technology to manage our schedules, time and funds to care for our homes can make homeowners more aware and more productive when caring for their homes. Technology helps us identify what we own within our homes and helps us document these details to create a full picture of how our homes operate.

Posted on HomeZada


10 Tips for Organizing an Irresistible Yard Sale

Whether you’re downsizing before a move or just unloading some unwanted goods, make your next yard sale a smashing success with this expert advice.

Shutterstock ID 346767128; PO: Cat Overman

Shutterstock ID 346767128; PO: Cat Overman

At some point, nearly all of us will organize or assist with a yard sale, garage sale, or estate sale. Whether you’re planning your own yard sale, or are pitching in to help run one, the key to yard sale success is drawing a crowd.

Some people make “yard sale-ing” the main activity of their Saturday morning. What entices them to stop their car and jump out to cruise a collection of used stuff? Understanding this will help you get traffic to your sale so people will snap up your unwanted items.

The three keys to a yard sale people can’t help stopping for are:

  • Stellar signage
  • Personalized presentation
  • Interesting inventory

Over the years, the quality of yard sales has diminished. Many folks simply open the garage door, lay a sheet on the ground and drag out dusty, cobwebbed items stored in the corners of the garage and attic for way too long. They stick a sign marked “Yard Sale” in the ground and hope for the best.

Shutterstock ID 281792402; PO: Cat Overman

Shutterstock ID 281792402; PO: Cat Overman

While that approach can work, it won’t give you top dollar, says author and garage sale expert Ava Seavey.

As long as you’re taking time out of your life to sell your used furniture, nearly new kitchen appliances, and sports equipment, why not try to get as much as you can for those items? A little class and some effort will definitely make the difference.

Keys to success

Here are Ava’s 10 tips for a successful yard sale:

  1. Offer at least 100 items or more for sale. People tend to drive on by when they don’t see enough inventory.
  2. Present an array of goods. All clothes and shoes or just kids’ items won’t give you the kind of traffic you need to generate cash. Get more people by supplying an interesting inventory.
  3. Use tables and tablecloths to display your more expensive items. The easier it is for your customers to shop, the more you will sell — and the classier your wares look, the more you can charge.
  4. Create tags or labels to individually price all items. This allows your yard sale helpers to actually help you without having to turn around and ask you for the price on every item. This personalized presentation makes it easier for buyers to make decisions and add up the purchases in their heads as they shop.
  5. Choose your sale’s date wisely. The majority of yard sales and garage sales are held in the spring, and the best day of the week for a sale is Friday. Be sure, however, to avoid holidays and holiday weekends.
  6. Make sure you have outstanding signage. Signs should be double-sided to catch people driving in both directions. Write in big letters, and use as few words as possible. Always have an arrow on the sign pointing in the direction of the sale. The better the signs, the better the turn out.
  7. Wear an apron. It will help you stand out so buyers know who’s in charge when they want to negotiate prices or request that items be held for pick up at a later time.
  8. Stock your cash box. Take a trip to the bank in advance of the sale and get plenty of coins and dollar bills for change.
  9. Provide a way to carry items off. Declutter your closets and donate all the plastic bags and empty boxes to your yard sale. This has two advantages: It creates even more space in your home, and helps your customers carry their purchases to their car more easily.
  10. Prepare for leftovers to move on. At the end of the sale, be ready to take all leftover items to a charitable group, or arrange to have them picked up. The point of a yard sale is usually to declutter and make some money — not to bring back in the very items you’ve already determined could be let go.

Posted by Dorothy The Organizer on Zillow

The Music of Your Home Décor

No matter if it were the golden age of rock and roll with Elvis at the helm, or Nirvana’s discordant outbreak of teenage angst and grunge, or the groovy disco hype of Kool & the Gang, Boney M, and Earth, Wind & Fire; each decade has that defining moment which has caused a boom in style, fashion, and design. Frankly, this is what pop culture is all about. However, there are so many new trends nowadays, it is sometimes hard to keep up, but you can always look back at the legends of music and the sensibility of the era during their reign to draw inspiration for your home decoration.

It may seem like history is repeating itself, but consider it to be an upgrade of sorts, an old-school feel with a modern touch. Take, for instance, Amy Winehouse. Besides her alluring deep contralto voice, she is also known for sporting an exaggerated beehive, which, in fact, was a symbol of the 60’s fashion kitsch. The same goes with décor. Combinations that were once used can be refurbished and even repurposed, thus creating a blend of the old and new. Let’s see what decade can also make our homes both vintage and contemporary.

The ‘50s

This was the time were America’s economy grew and consequently music started to flourish. During that time a young blonde lad, fresh from the US Navy, dyed his hair black, sang like angels, busted some moves and became a legend. Elvis Presley was revered as the godfather of rock and roll and with him, the term “pop culture” became a worldwide phenomenon. So, if you want your home to have that 50’s vibe, think about hanging that vinyl on the wall, head down to a pawn shop and get yourself a jukebox, think about rock and roll paper lanterns or table runners, chrome tables, black and white square tiles, exhibit your acoustic guitar as if it is a holy relic, and finish it all off with a picture of either Marilyn Monroe, or a Hollywood sign.

The ‘60s

The flower power era was one of the most musically prolific. Jimi Hendrix, Janis Joplin, the Beatles, Rolling Stones, Joe Cocker, the Who, Carlos Santana, Jefferson Airplane; they all emerged during this decade to name a few. The hippie movement was on the rise, people protested against the government and war, and cult songs were pouring like crazy in people’s ears. If you opt to revive that 60’s sentiment in your home, think about shaggy or lurid carpets, floral wallpapers, psychedelic artwork, plastic chairs, open shelving, and don’t forget to hang a photo of the Volkswagen Type 2 or Andy Warhol’s pop art.

The ‘70s

To some, this decade is known for the domination of almost godlike rock music, but there was also a counter-reaction to that dominance. Containing elements of funk, pop, soul, and salsa, this slick body-moving genre came to be known as disco. There were basically two major groups. People who were either Led Zeppelin, Pink Floyd, Queen, David Bowie fans, inspired by their lives and work where everything was about sex, drugs, power chords and spirituality, while, on the other hand, there were smooth brothers and sisters who just want to get their groove on. Translate this to décor and you’ve got: beanbag chairs, floor pillows, built-in desks/beds, disco balls, wallpapers in a sunshine yellow, orange, red, brown, and white color combination, geometry symbols, and lava lamps.

The ‘80s

This is when music became industrialized, mass-production was slowly becoming a household term, heavy metal just exploded, and computers were being incorporated to create all manner of genres ranging from synth pop to industrial. Bands like Depeche Mode, the Cure, Kiss, Aerosmith, AC/DC, Metallica, Guns’n’Roses reigned the scene, however, mainstream culture even produced individuals who will be dubbed as the king and queen of pop – Michael Jackson and Madonna. Well, in terms of décor, everything pastel was in, also reflective surfaces, contemporary LED wall lights, rough geometric motifs, rounded furniture, circular mirrors, and any fearless colour and form in general. As long as it is bold, it is good.

The ‘90s

When Seattle took over the mainstream scene with grunge rock, bands like Nirvana, Pearl Jam, Soundgarden, Alice in Chains, Smashing Pumpkins, Stone Temple Pilots, Bush and many others became worldwide sensations. MTV was at its peak, and more and more subgenres emerged out of nowhere. So what was crazy about décor back then? Well, inflatable furniture, fake silk flowers, Hollywood lighting, carpeted bathrooms, band posters, beer signs, and certain degree of minimalism for starters.

This is where our journey stops. As the overwhelming numbers of new trends rush to meet us, we start swaying from genre to genre searching for that band or singer that will define us. Enjoy your music and try to channel some of it into your decor. Make it your own.

About Author: Derek is a hopeless romantic and awkward situation enthusiast. He strives to find a perfect home. In his pursuit, he has gained the knowledge he is eager to share.You can find him blogging regularly at Smooth Decorator.

Posted on HomeZada