9 Listing Photo Do’s and Don’ts

You have one chance at a great first impression — knock their socks off with listing photos that shine.

Your bags are packed, you’re ready to move and the last thing you want to do is follow your agent’s advice about putting time and money into your listing photos. But if you don’t, your photos could prevent the home from selling quickly.

Consider these nine do’s and don’ts to help your listing attract the attention it deserves.

1. Do: Take a shot from the curb.

USA, California, San Francisco, Houses at Lombard Street; Shutterstock ID 346436030

Keep your home’s curb appeal top of mind. Buyers often decide in a matter of minutes (or seconds) whether they want to keep looking or move on to another listing.

Make sure you get the whole house in the shot, and don’t let cars or other objects block your line of sight.

Don’t: Create a landslide.

SAN FRANCISCO, CA, USA – OCTOBER 2017: A steep residential street with rows of houses stepping up the hill and cars parked on the street; Shutterstock ID 738803863; Requester Name: Amy Morby; Project: Porchlight; Client/Licensee: ; Other:

When taking a shot from the curb, be mindful of your camera’s angle. The roofline should be parallel with the photo’s frame to make it look level — not like there’s a landslide on the property.

2. Do: Welcome visitors.

An attractive front door and entryway go a long way in setting the tone for the rest of your home. Leaving the door open in one of your photos can also send a welcoming message.

Don’t: Threaten visitors.

Remove any threatening signs or barriers on the property before taking photos. The goal is to create a feeling of warmth with your listing photos — not scare onlookers away.

3. Do: Consider a bird’s-eye view.

Aerial water view of home; Shutterstock ID 20398507; Requester Name: Amy Morby; Project: Porchlight; Client/Licensee: ; Other:

Taking a photo from above is a great way to show off a large property or a waterfront location. Crop the photo close enough so the home is visible without having to draw an arrow or a box around it.

Don’t: Consider a fisheye lens.

Victorian house with white picket fence through fish-eye lens, Woodstock, NY; Shutterstock ID 178249571; Requester Name: Amy Morby; Project: Porchlight; Client/Licensee: ; Other:

Some folks use a fisheye lens to make smaller spaces appear larger. However, it often has the opposite effect, making the space feel smaller and distorted.

As a general rule of thumb, stick with a traditional lens for listing photos, and make small spaces appear bigger with design tricks.

4. Do: Capture your home’s selling points.

White and blue bathroom interior with a round white tub, two narrow windows, a tree in a pot and a ladder in a corner. Side view. 3d rendering mock up; Shutterstock ID 717830713; Requester Name: Amy Morby; Project: Porchlight; Client/Licensee: ; Other:

You may think it’s best to skip the bathroom when taking listing photos, but if yours was recently updated, show it off! Bathrooms are among the first spaces to be upgraded in newly owned homes, and research shows that blue bathrooms sell for more than expected.

Don’t: Capture yourself in the mirror.

Man with camera in mirror; Shutterstock ID 535036807; Requester Name: Amy Morby; Project: Porchlight; Client/Licensee: ; Other:

While a vanity can be a selling point, you want buyers to picture themselves in the mirror — not you. Stay out of your listing photos by avoiding angles where you or your camera’s flash may be reflected.

5. Do: Stage each room.

Furnished master bedroom in new luxury home.; Shutterstock ID 304626107

The goal is to put your home’s best foot forward. That means staging each roomto sell shoppers on the lifestyle your home offers. Create cozy vignettes in each photo so it’s easier for shoppers to envision themselves living there.

Don’t: Stage a mess.

Luxury loft bedroom cluttered with books by wall and decorated with blank picture frames. 3d Rendering.; Shutterstock ID 643690621; Requester Name: Amy Morby; Project: Porchlight; Client/Licensee: ; Other:

If there’s one absolute “don’t” for listing photos, it’s capturing a mess. Tidy up each room before taking any photos so your home looks its best.

6. Do: Play up the season.

Christmas composition on white wooden table; Shutterstock ID 512131063

Even if your home has been on the market for a while, it will feel up-to-date if the photos reflect the season. If it’s summer, take a sunny photo of the backyard. If it’s winter, create a cozy feel with a fire and a warm blanket.

Don’t: Play up your holiday decor.

Traditional dining room table set for Christmas dinner. ; Shutterstock ID 727142821

Over-the-top holiday decor can be a turnoff, especially if buyers don’t celebrate that holiday. Instead, consider ways to decorate for the season as a whole and take photos of rooms without themed decor.

7. Do: Show off the view.

Tropical bedroom interior with double bed and seascape view; Shutterstock ID 161500337; Requester Name: Amy Morby; Project: Porchlight; Client/Licensee: ; Other:

If the view is one of your home’s selling points, you’ll definitely want to show it off. It’s best if you can capture it with a part of the house in the shot, like the deck or porch. That way, buyers can picture themselves there.

Don’t: Show off your pets.

furry golden retriever dog lying on floor in bedroom; Shutterstock ID 675251131; Requester Name: Amy Morby; Project: Porchlight; Client/Licensee: ; Other:

Focus on the parts of your home that will be there when a buyer moves in. Unfortunately, your pets don’t fall into that category, as cute as they are!

8. Do: Show off architectural details.

Archways, beams and other architectural quirks may be hard to photograph, but they give your home character. Try to capture a few of the architectural details if you can.

Don’t: Show off architectural blunders.

Bathroom with a pink toilette during demo day on a residential home renovation and major remodel.; Shutterstock ID 624960662; Requester Name: Amy Morby; Project: Porchlight; Client/Licensee: ; Other:

Every home has its blemishes, but that doesn’t mean you have to capture them all in the photos. The listing is the time to put your best foot forward — the open house and inspection are when the buyer can take note of the imperfections.

You may also want to consider making a few small improvements, like updating the bathroom, before listing your home.

9. Do: Take a night shot with the lights on.

Beautiful villa with wide backyard and decorative outdoor lighting, external view; Shutterstock ID 436575742

While it’s easy to assume daytime shots are ideal, a nighttime exterior shot can create the right amount of contrast to make your photos stand out. The key is to leave your home’s interior and exterior lights on while you take the photo.

Don’t: Capture a dark room.

When it comes to interior photos, you want all the light you can get. Use lamps and daytime window light to make your photos as bright as possible while still looking natural.

 

Posted by Catherine Sherman on Zillow

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How to Love Your Home Again

If you’re not “feelin’ the love” for your home that you did when you first moved in, that doesn’t mean it’s time to “up anchor” and find a new place to live – often all it takes is a few changes to make your house feel like home again.

Start by remembering where it all started.

Think back to when you first moved in. What was the first meal that you cooked…you know…the one you made after all of your dishes, pots and pans were put away and the new place finally started to feel like home?

Or the first birthday party or anniversary? Then ask yourself…what’s changed?

Once you’ve figured out what’s different, you can do what you need to do to love your home again.

Here are some ideas to get you started:

Banish clutter and disorganization

You might not realize it, but clutter adds to stress and can impact the love you feel for your home in a big way.

Are your closets stuffed to capacity? Do dishes try to slide out of your cabinets when you open the doors?

How much time do you waste looking for things that you’ve misplaced?

Clear out the clutter and you go a long way to feeling more affection towards your home.

Baby steps

Don’t let the idea of decluttering and organizing your home add to your stress. Set aside as little as 15 minutes each day to tackle your mess and it will be done in record time. It’s better to do a little every day than overwhelm yourself getting it done over a weekend.

Decorative storage

Once you’ve rid your home of things you no longer need or love, it’s time to organize what remains. Decorative storage (e.g. a wicker basket or vase) serves double duty as both a place for your things and a beautiful piece that makes you smile.

Use aromatherapy

Use a mister or scented candles in a fragrance that you love to wind down after a long day. While you might be tempted to save them for only those times you have company, don’t – when you bathe your senses in beautiful scents you’ll reduce your stress level and feel more affection for your home.

Put wasted space to good use

Have a spare bedroom that’s filled with clutter or a back entryway that’s sitting unused?

Repurpose those areas of your home that aren’t being used or that can be repurposed. For example, if your dining room table is also home to your computer, reclaim the table for family dinners (instead of eating in front of the tv).

Place a beautiful centerpiece and/or placemats and keep clutter from reclaiming it and you’ll be surprised just how much you’ll love having your dining room table back!

Revamp your existing furniture

Nobody said you had to spend thousands of dollars on furniture to give you warm fuzzies about your home.

Once you know how to do it, it’s really not that hard to change the feel of your home by modifying your existing furniture. Products such as chalk paint and milk paint work wonders and can really breathe new life into a tired (boring) piece of furniture.

Finally, remember that your home is your escape from the stress and pressures of everyday life. All it takes is a few small touches of colors, textures, lighting and beautiful fragrances to help you fall in love with your home all over again.

 

Posted on HomeZada

 

The #1 Reason to Sell Now Before Spring

The price of any item (including residential real estate) is determined by ‘supply and demand.’ If many people are looking to buy an item and the supply of that item is limited, the price of that item increases.

According to the National Association of Realtors (NAR), the supply of homes for sale dramatically increases every spring. As an example, here is what happened to housing inventory at the beginning of 2017:

Putting your home on the market now instead of waiting for increased competition in the spring might make a lot of sense.

Bottom Line

Buyers in the market during the winter months are truly motivated purchasers. They want to buy now. With limited inventory currently available in most markets, sellers are in a great position to negotiate.

 

Posted by The KCM Crew

5 Reasons to Love Using A Real Estate Pro [INFOGRAPHIC]

Highlights:

  • Hiring a real estate professional to guide you through the process of buying a home or selling your house can be one of the best decisions you make!
  • They are there for you to help with paperwork, understanding the process, negotiations, and helping you with pricing (both when making an offer or setting the right price for your home).
  • One of the top reasons to hire a real estate professional is their understanding of your local market and how the conditions in your neighborhood will impact your experience.

 

Posted by The KCM Crew

Millionaire to Millennials: Don’t Rent a Home… Buy!

In a CNBC article, self-made millionaire David Bach explained that: The biggest mistake millennials are making is not buying their first home.” He goes on to say that, “If you want to build real financial security, real wealth for your lifetime, then you need to buy a home.

Bach went on to explain:

“Homeowners are worth 40 times more than renters. Now, that first home doesn’t need to be a dream home, it can be a very small home. You might literally have to buy a small studio apartment, but that’s how you get started.” 

Then he explains the secret in order to buy that home!

Don’t do a 30-year mortgage. You want to take that 30-year mortgage and instead pay it off early, do a 15-year mortgage. What happens if you do a 15-year mortgage? Well, one, you pay the mortgage off 15-years sooner, that means you’ll be able to retire in your fifties. Number two, you’ll save a fortune (on potentially hundreds of thousands of dollars in interest payments).”

What will it cost to pay your mortgage in fifteen years? He explains further:

“For fifteen years, you got to brownbag your lunch. Think about that! Brownbag your lunch literally for fifteen years. You can retire ten years sooner than your friends. You’ll have real wealth, because you bought a home – you’re not a renter. And you’ll be financially secure for life.”

Bottom Line

Whenever a well-respected millionaire gives investment advice, people usually clamor to hear it. This millionaire gave simple advice – if you don’t yet live in your own home, go buy one.

Who is David Bach?

Bach is a self-made millionaire who has written nine consecutive New York Times bestsellers. His book, “The Automatic Millionaire,” spent 31 weeks on the New York Times bestseller list. He is one of the only business authors in history to have four books simultaneously on the New York Times, Wall Street Journal, BusinessWeek and USA Today bestseller lists.

He has been a contributor to NBC’s Today Show, appearing more than 100 times, as well as a regular on ABC, CBS, Fox, CNBC, CNN, Yahoo, The View, and PBS. He has also been profiled in many major publications, including the New York Times, BusinessWeek, USA Today, People, Reader’s Digest, Time, Financial Times, Washington Post, the Wall Street Journal, Working Woman, Glamour, Family Circle, Redbook, Huffington Post, Business Insider, Investors’ Business Daily, and Forbes.

 

Posted by The KCM Crew

5 Reasons Homeowners Can Throw Better Super Bowl Parties! [INFOGRAPHIC]

Highlights:

  • Watching the big game at home with your friends & family offers many advantages.
  • There’s more room to entertain a large crowd and you don’t have to worry about complaints to your landlord if you cheer too loudly!
  • The kitchen is big enough to make as many appetizers as you want, and if some of your guests are only there to watch the commercials, they can do so on a different TV in another room!

 

Posted by The KCM Crew

5 Reasons Millennials Choose to Buy [INFOGRAPHIC]

Some Highlights:

  • “The majority of millennials said they consider owning a home more sensible than renting for both financial and lifestyle reasons — including control of living space, flexibility in future decisions, privacy and security, and living in a nice home.”
  • The top reason millennials choose to buy is to have control over their living space, at 93%.
  • Many millennials who rent a home or apartment prior to buying their own homes dream of the day when they will be able to paint the walls whatever color they’d like, or renovate an outdated part of their living space.

 

Posted by The KCM Crew