Are you looking for a great way to reach the young, growing Millennial demographic, which has quickly become the largest generation of current homebuyers? Do you want a digital medium, which is perfect for sharing photos, listings, tips, testimonials, and video content? Then Instagram is a great social network for marketing your real estate business. Ahead, we’ll take a look at strategies for success on Instagram, along with what you can do to turn Instagram “likes” into real estate sales.
Instagram 101: How to Earn Likes and Generate Leads through Your Instagram Presence
Before you can start turning likes into sales, you’ll need to attract the right kind of attention to your Instagram page. Start on the right foot by following the key do’s and don’ts of Instagram marketing:
- Create Your Own Content
Your Instagram audience is interested in what you have to offer, so it’s often a good idea to use photo and video content that you create yourself. If you’re new to photo and video content, don’t worry. You don’t have to be perfect, Instagram makes it easy to get started, and you can always use professional photography when you want to show off something important.
- Make It Mobile
Instagram is a mobile app, so you’ll want to be well-acquainted with using your phone to shoot and share visual content.
- Build Connections
You don’t have to be all business, all the time on Instagram. Users of the platform will also be interested in getting a look at your life, and at what it’s like to be a real estate agent. When people comment on those posts, take the time to engage.
- Don’t Give Up Too Soon
It takes time to build an audience and start steadily generating leads through Instagram, so the last thing you want to do is give up before you reap the benefits. Practice, learn what your audience likes to see, and put in the time to make the most of your Instagram presence.
Turning Instagram likes into real estate sales depends partly on what you do with the platform, and partly on what you do after you have connected with prospects through Instagram.
- Use Testimonials
If you want to convince new prospects to choose your business, testimonials from satisfied customers are a great place to start. This is also a great way to add some video content to your Instagram page.
- Help People Find You
Generating sales through Instagram starts with connecting with the right audience for your business. Help users find you by using local keywords in your Instagram name, and filling out a quick bio page with all of the key details.
- Make It Easy to Connect
Instagram is a great place for quick comments, but selling a home requires another level of communication. Make sure that it’s easy for Instagram users to find your business, by providing contact information and links to your real estate website, as well as using relevant hashtags.
- Look for Local Connections
Following the Instagram pages of other local businesses and residents is a great way to increase awareness of your page, while showing that you’re a part of the community. Building local connections will help you create a network of local prospects who may be ready to move from like to sale.
Posted by Delta Media Group