Why Hire a Real Estate Professional?

There are several benefits to hiring a real estate professional when buying or selling  a home. Here are a few big ones:

Posted on Keeping Current Matters

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How to increase listing viewership and connect with sincere buyers

Tap into your listing’s potential!

Companies such as Matterport, Toursler and iGuide offer a much richer experience with listings and allow buyers to get an accurate sense of space of the property.

For a time, I owned a Matterport camera and scanned listings myself. Then I found a more complete solution with Toursler through a local service provider, Architech 3D Imaging.

With Toursler, we found a solution that meets all of our needs for our new listings. Beautiful, professional photographs, a clean floor plan and a showing that allows buyers to walk in and around our listings digitally.

Digital showings are a great way to stand out from the competition and provide a true value to sellers. This technology contains proven marketing materials in addition to the most innovative and advanced way to experience a real estate listing.

By leading with the latest digital showing technology, we are immediately able to distance ourselves from the majority of our competition.

Unmatched engagement and results

Although the digital showings are extremely effective at winning listings, they don’t stop there. Online viewing of video content is usually measured in seconds.

Facebook counts three seconds of playing video as a view, which includes its auto-play feature.

Research tells us the shorter a video the better; video completion rates fall significantly with videos longer than 60 seconds.

Only about 50 percent of your audience is paying attention after 30 seconds.

In contrast, Toursler claims that users are actively engaged with their digital showing for an average of six minutes.

Unfortunately, Matterport has not released any analytics. However, I imagine the data would be similar. Digital showings appear to be exponentially more engaging than most videos and your basic slideshow set to music.

I can’t stress this point enough — if 1,000 buyers view your listing video, it would be a little over eight hours of passive eyeballs engaged with your video 30 seconds at a time.

With a high-quality digital showing, you are looking at about 100 hours of buyers actively exploring and interacting with your listing. The results are simply astounding.

The increased engagement results in significantly more inquiries and offers — all with fewer days on market. But benefits of the digital showing technology doesn’t stop there because they make you more efficient.

We see fewer physical showings on listings with digital technology because they weed out the tire kickers. Most showings are fruitless because they don’t result in an offer and are thus a needless disturbance to the seller. However, 3-D technology filters out those that aren’t sincerely interested in purchasing.

In several instances, this offer has been made after a single physical showing. Buyers often use the tours to review the property after that first showing and download the floor plan to explore design and furnishing options.

All of this helps get buyers to envision themselves in the home with the added benefit of fewer disturbances to the sellers.

A new generation is now entering homeownership, and their demand for richer, better and more engaging experiences in real estate is apparent.

This technology has been an enormous win for our team, and it can be so for you as well. Nothing would make me happier than to see more of the listings I show buyers have the same tools and quality content available to aid their decision-making process.

Posted by Brandon Doyle on Inman

 

Check out these links to sample 3-D tours!

http://realestate.matterport.com/listing/luxury-home/

http://www.inman.com/2015/07/23/3-d-home-of-the-day-seinfelds-pad/

 

5 Reasons to Hire a Real Estate Professional Today!

Whether you are buying or selling a home, it can be quite an adventurous journey. You need an experienced Real Estate Professional to lead you to your ultimate goal. In this world of instant gratification and internet searches, many sellers think that they can For Sale by Owner or FSBO.

The 5 Reasons You NEED a Real Estate Professional in your corner haven’t changed, but have rather been strengthened due to the projections of higher mortgage interest rates & home prices as the market continues to recover.

1. What do you do with all this paperwork?

Each state has different regulations regarding the contracts required for a successful sale, and these regulations are constantly changing. A true Real Estate Professional is an expert in their market and can guide you through the stacks of paperwork necessary to make your dream a reality.

2. Ok, so you found your dream house, now what?

According to the Orlando Regional REALTOR Association, there are over 230 possible actions that need to take place during every successful real estate transaction. Don’t you want someone who has been there before, who knows what these actions are to make sure that you acquire your dream.

3. Are you a good negotiator?

So maybe you’re not convinced that you need an agent to sell your home. However, after looking at the list of parties that you need to be prepared to negotiate with, you’ll realize the value in selecting a Real Estate Professional. From the buyer (who wants the best deal possible), to the home inspection companies, to the appraiser, there are at least 11 different people that you will have to be knowledgeable with and answer to, during the process.

4. What is the home you’re buying/selling really worth?

It is important for your home to be priced correctly from the start to attract the right buyers and shorten the time that it’s on the market. You need someone who is not emotionally connected to your home to give you the truth as to your home’s value. According to the National Association of REALTORS, “the typical FSBO home sold for $208,700 compared to $235,000 among agent-assisted home sales.”

Get the most out of your transaction by hiring a professional.

5. Do you know what’s really going on in the market?

There is so much information out there on the news and the internet about home sales, prices, mortgage rates; how do you know what’s going on specifically in your area? Who do you turn to in order to competitively price your home correctly at the beginning of the selling process? How do you know what to offer on your dream home without paying too much, or offending the seller with a low-ball offer?

Dave Ramsey, the financial guru advises:

“When getting help with money, whether it’s insurance, real estate or investments, you should always look for someone with the heart of a teacher, not the heart of a salesman.”

Hiring an agent who has their finger on the pulse of the market will make your buying/selling experience an educated one. You need someone who is going to tell you the truth, not just what they think you want to hear.

Bottom Line:

You wouldn’t replace the engine in your car without a trusted mechanic. Why would you make one of your most important financial decisions of your life without hiring a Real Estate Professional?

Posted by The KCM Crew on Keeping Current Matters