Thinking of Selling? Now is the Perfect Time

It is common knowledge that a great number of homes sell during the spring-buying season. For that reason, many homeowners hold off on putting their homes on the market until then. The question is whether or not that will be a good strategy this year.

The other listings that do come out in the spring will represent increased competition to any seller. Do a greater number of homes actually come to the market in the spring as compared to the rest of the year? The National Association of Realtors (NAR) recently revealed the months in which most people listed their homes for sale in 2017. Here is a graphic showing the results:

The three months in the second quarter of the year (represented in red) are consistently the most popular months for sellers to list their homes on the market. Last year, the number of homes available for sale in January was 1,680,000.

That number spiked to 1,970,000 by May!

What does this mean to you?

With the national job situation improving, and mortgage interest rates projected to rise later in the year, buyers are not waiting until the spring; they are out looking for homes right now. If you are looking to sell this year, waiting until the spring to list your home means you will have the greatest competition amongst buyers.

Bottom Line

It may make sense to beat the rush of housing inventory that will enter the market in the spring and list your home today.

 

Posted by The KCM Crew

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No Second Chances: Our 7-Step Plan to Making a Dazzling First Impression on Buyers

hikesterson/iStock; realtor.com

Studies show that we make up our minds about people within seconds of meeting them. So it stands to reason that prospective buyers are doing the very same thing with your house, especially in a red-hot real estate market. More buyers these days are sizing up your space and making lightning-quick decisions about whether it’s worth investigating further—or whether they should hop back in the car and move on to the next house.

So if you want to be sure buyers don’t scurry out the door moments after they arrive, you have to create a fantastic first impression.

Not sure where to begin? It all starts with looking at your home with fresh eyes. Luckily, we’ve broken down seven simple steps you can follow to put your home’s best face forward.

1. ‘Break up’ with your house

If you want to sell your property, you’ll need to distance yourself from it first, says Ronique Gibson, an associate architect and lifestyle expert at Stagetecture.com in Jacksonville, FL. Cut the cord!

“Once you put your home on the market, it’s time to let a professional come in and market it,” Gibson says. “If you stay emotionally attached, the process will be harder and longer.”

2. Focus on curb appeal

You wouldn’t wear soiled sweatpants on a first date—you’d go out of your way to look presentable. So why would you approach the process of selling your home any differently?

Your home’s first impression starts with the exterior, so take a good look at what you’re presenting to the world: What’s the first thing you notice? If it’s peeling paint, dirty windows, and dead plants, you have work to do, says Michael Rosenblum, a broker with Koenig Rubloff Realty Group, a division of Berkshire Hathaway HomeServices in Chicago.

“Ask yourself: ‘If I was buying this home now, what would my expectations be?'” he says.

Remove debris such as fallen tree limbs and leaves. Keep grass and shrubs trimmed, freshen up the mulch in your flowerbeds, and clear away lawn clutter such as yard ornaments, garden tools, and that circa 2007 Big Wheel.

“Putting out some flowers in front of the house or by the front door always makes people smile; it creates the warmth before they even get inside,” says Rosenblum.

Invest in a new doormat, and consider replacing old address numbers and your mailbox if it’s worn or rusty. Patch cracks in the driveway and, while you’re at, give the front door a fresh coat of paint.

3. Ditch as much of your stuff as possible

So now that you’ve addressed the outside, you have to work on your home’s inner beauty. Decluttering is your first priority. So start clearing out the junk and depersonalizing the space—toss or hide mementos, kids’ drawings, and most knickknacks.

“If the seller has all their personal photos out, then the buyer usually gets distracted,” Rosenblum says.

The main goal is for potential buyers to envision themselves in your home, and they can’t do that if your crap is everywhere they look. “All signs of you should be gone,” Gibson says.

That said, take care to find a balance; you don’t want the home to feel sterile—and you’ll want to make sure that none of your rooms are completely empty, a tactic that tends to make a space actually look smaller.

4. Fix the broken stuff—all of it

This should be obvious, but perhaps even you’ve forgotten about that faulty light switch in the upstairs hallway. The thing is, buyers will notice it almost immediately.

So here’s a mini to-do list to tackle those minor issues fast:

  • Check for leaks throughout the house. A drip may not seem important, but it suggests lousy maintenance elsewhere.
  • Check and repair loose door handles and cabinet hinges.
  • Caulk around tubs and sinks.
  • Replace lightbulbs that don’t work. Yes, every single one.

Bottom line: Meet and exceed a buyer’s expectations by paying extra attention to the fine details.

5. Plan a small makeover that packs a punch

You might not want (or be able) to do major renovations before putting your property on the market. But if you focus your attention on the kitchen, bathrooms, and flooring, you can boost a tired home’s overall appearance without completely busting your budget.

“Homeowners can easily change out countertops and appliances, or paint cabinetry,” Rosenblum says. You may want to restain the floors or repaint the walls.

Keeping your carpets? Make sure to splurge on getting them professionally cleaned, especially in high-traffic areas—it’ll immediately brighten a room.

6. Appeal to all the senses

Once your home is clean and decluttered, think about how you can engage potential buyers through other senses, Gibson suggests.

Play soft music during showings, or have a nice water feature outside if you live in a noisy neighborhood,” she says. “Soft throws and textured fabrics will warm up a space. Brewing fresh coffee and baking cookies makes your house smell great.”

Remember not to clean your house the day of a showing; harsh chemicals can be overpowering, and may turn off potential buyers.

7. Keep up appearances—indefinitely

Unless you’re in a red-hot market, your home might not sell immediately after it’s listed. Remember that every week, you might have potential buyers traipsing through—sometimes without much notice from your agent.

That means keeping up all these changes you’ve implemented—and not dragging out the massive toy bins, dog beds, and other daily life items you actually use.

While it might not be easy keeping your house in tiptop shape for days on end, try to remember that the effort you put in now will pay off later—when that one buyer is so wowed by her first impression that she makes an offer you won’t want to refuse.

 

Posted by Wendy Helfenbaum on realtor.com

Ready to sell? Visit our website to get started with an agent today!

7 Reasons to List Your Home This Holiday Season

Every year at this time, many homeowners decide to wait until after the holidays to put their homes on the market for the first time, while others who already have their homes on the market decide to take them off until after the holidays.

Here are seven great reasons not to wait:

  1. Relocation buyers are out there. Many companies are still hiring throughout the holidays and need their employees in their new positions as soon as possible.
  2. Purchasers who are looking for homes during the holidays are serious buyers and are ready to buy now.
  3. You can restrict the showings on your home to the times you want it shown. You will remain in control.
  4. Homes show better when decorated for the holidays.
  5. There is less competition for you as a seller right now. Let’s take a look at listing inventory as compared to the same time last year:

  1. The desire to own a home doesn’t stop when the holidays come. Buyers who were unable to find their dream home during the busy spring and summer months are still searching!
  2. The supply of listings increases substantially after the holidays. Also, in many parts of the country, new construction will continue to surge reaching new heights in 2018, which will lessen the demand for your house.

Bottom Line

Waiting until after the holidays to sell your home probably doesn’t make sense.

 

Posted by The KCM Crew

Ready to sell? Visit our website to find your home’s value, meet our agents and more!

Infographic: What You Need to Know About Millennial Homebuyers

Millennials have been the largest group of homebuyers for the last three years running, and with most millennials yet to enter the housing market, their dominance is unlikely to end any time soon. This is great news for real estate agents. In 2016, 88 percent of all buyers used an agent; however, a full 92 percent of millennials purchased their home with the help of an agent! That said, understanding who this group of buyers is, how they search, and why they choose to work with agents will help you shape your business to best serve and appeal to the needs of this growing pool of buyers.

Before you can work with millennial buyers, you have to find them. Don’t let any more millennials fall into the hands of your competitors! Ask us how Local Connect can help you target quality buyers and sellers in the initial stages of their transactions so you can start connecting with them today!

 

Posted by Mark Mathis on RISMedia

The Ins and Outs of Showing Property

Whether it’s a last-minute private visit or an open house for anyone who stops by, homes need to be seen to sell.

Showing a property is essential to the home-selling process. Every market works differently, but buyers and sellers will quickly learn the ropes by working with a competent local agent.

The last-minute call to show a property is par for the course. Should the listing agent and seller accommodate? Is it better to hold off a buyer for a day or so?

It’s a dilemma, but sellers and their agents should have a concrete strategy for showing. While homeowners need to be as flexible as possible to show their home, serious buyers and smart buyer’s agents know that last minute scrambles aren’t always desirable.

When it comes to showing and viewing homes, buyers, sellers, and agents need to understand how to best use their options, which include open houses, lockboxes, and private showings.

Open houses

Most people make their first foray into the real estate market by cruising listings online on Sunday morning and deciding to check out open houses that afternoon. Attending open houses helps buyers get a feel for the market without committing to an agent or the process. It is in the fabric of the real estate industry.

Open houses are great for some sellers, too, because they ensure that, within a two- or three-hour period, a good number of buyers can get in to see the property.

Lockbox showings

In some markets, the lockbox showing is the easiest and best way to see a home for sale. To make entering the home convenient for everyone, the listing agent places a special digital lockbox on the front door for agents to access with their buyer clients.

For home shoppers who are unavailable on the weekends, lockbox properties can be a good way to start getting a feel for the market and learn from their buyer’s agent. Also, if an agent has an out-of-town buyer coming in for just a day to see properties, lockbox listings might be the way to go.

Lockboxes can also enable buyers and their agents to quickly pop in and out of a house, and it’s an easy way for buyers to get up to speed quickly on the types of properties available.

Private showings

Most buyers who are interested in a particular home will have attended an open house and viewed the home once or twice with their agent. But when they get serious, they’ll want to go back another time. In this case, the seller’s agent will accompany the showing.

The seller’s agent can answer questions and represent the interests of her client. The buyers will likely have numerous concerns as they walk through with a more critical eye. This private showing provides the seller’s agent an opportunity to be the eyes and ears of the seller.

Advice for buyers and sellers

Buyers and their agents should be mindful of the home-viewing process, and always be respectful of the seller’s and the listing agent’s time.

Sellers who are serious about getting their home sold should be ready for anything. Showings can sometimes happen at a moment’s notice. As a result, they must maintain the home in its “staged” appearance at all times.

Posted by Brendon DeSimone on Zillow

5 Types of People Who Attend Open Houses

Not everyone who walks through the door is a potential buyer.

In real estate showings, the Sunday open house is the gold standard. As the name implies, a property is open to just about anyone who learns of the showing in an online or print ad, drives by and sees the agent’s A-frame sign, or receives a notification postcard in the mail.

But not everyone who goes to an open house is a potential buyer. Here are five types of people likely to pass through a property during an open house.

1. The real buyer

These people are somewhere in the home-buying process. They’re either testing out the market or they’re serious and fully qualified, ready to take action. For the seller, these are the ones you want coming through the door.

Buyers may use the open house as their second or third visit, after having seen the home with their agent during the week. The open house provides them the opportunity to get more comfortable in the home.

2. The nearby neighbor

This guy or gal has been waiting for years for an excuse to get inside your home, for various reasons. Their home may be similar to yours — maybe even designed by the same architect — and they want to compare their property to yours.

There might be other reasons to see it, too. Once, at an open house of a view property in San Francisco, a neighbor came into the house and made a beeline for the back deck. Meanwhile, in the neighboring home across the backyard, the neighbor’s son sat in the window. What followed was a cell phone conversation in which the father instructed his son to move to the right, to the left, go upstairs, and so on. The father’s goal was to determine from exactly which points in this home he and his family were visible to their neighbors.

You’ll no doubt encounter nosy neighbors, too. They live nearby and just want to satisfy their curiosity about your home — or even about you.

3. Agents scoping out the place for clients

Agents constantly check out properties for their buyer clients. The vast majority of the time, they’re professional and courteous.

There are exceptions, of course. Not long ago, in the living room of a packed Sunday open house, an agent sat on the couch and spoke to her client on the phone. The agent summarized the property loudly and in none-too-complimentary terms.

“The finishes are cheap, the floor plan is off, and the bathrooms need updating,” she said. “Don’t waste your time coming over here.”

The listing agent politely asked the other agent to continue her conversation outside.

4. The agent who lost the listing

In many cases, a seller interviewed multiple agents before selecting their listing agent. Sometimes agents spend a lot of time, and even some money, working with a potential seller to secure a listing. Obviously, not every agent interviewed will get the listing.

When the property lands on the open house circuit, an agent who lost the listing may visit. They want to know if the seller took any of their suggestions. Did they paint the orange room a more neutral color, or renovate the kitchen or bathrooms as suggested? It ‘s their chance to run through the property anonymously, as most agents usually won’t know with whom they competed for the listing.

5. A previous owner, or one of their relatives

Over years of open houses, a busy listing agent will surely run into an old seller, or their children or grandkids who grew up in the home. These people come to the open house to see how it looks and to reminisce. Lots of memories happen in a home, and the opportunity to go back in time can be a real treat.

A good listing agent will welcome any and all visitors to an open house. They solicit feedback from buyers and make notes of their comments, reactions and questions.

If you’re attending an open house with no intentions of buying, keep it to yourself. Be as subtle and unobtrusive as possible, and don’t waste the listing agent’s time — unless you have some helpful feedback for the agent or seller.

Posted by Brendon DeSimone on Zillow