A picture is worth a thousand words, and could be worth thousands of dollars when it comes to attracting the right buyers to your home.
Let’s face it, buyers form their first impression of your home based on the online listing. As they say, Web appeal is the new curb appeal.
If you are serious about selling your home, you have to take your listing photo shoot very seriously. If your photos don’t excite buyers, they may not step foot inside.
You should prepare for your photo shoot as much as you would for an open house or private showing. Work alongside an excellent local real estate agent, and follow these tips to make sure your home looks its best.
Never list your home online without photos
Today’s buyers get email and text alerts when a new home that matches their criteria hits the market. There is nothing more frustrating than to see the desired address come across as an alert, only for the listing to be incomplete.
Buyers (and agents) will punish you for jumping the gun. Will they go back later and look again, once you have the photos up? Maybe — but maybe not.
You’re adding an extra step for them, and it comes across like you don’t have your ducks in a row. That’s not a great way to start out with your future customer.
Clean, declutter, organize and remove
You should spend a good amount of time preparing for your photo shoot. This means that you fluff the pillows, put toilet seats down, put Fido’s bowl and toys away, and ensure the home is in impeccable condition.
People can zoom in, zoom out and play with photos in online listings. They’ll notice everything. If your photos don’t show your home well, it sends a message to the buyer that you don’t care, and that you are not a serious seller.
The buyer is your customer. You have a product for sale. Take the time to present it in the best possible light.
Poor photos won’t cut it
Images that are blurry, poorly lit, or distorted are not going to sell your home.
It’s a good idea to hire a professional photographer who will take high-resolution photos, and even bring extra lighting or equipment to enhance their work. They’ll also take dozens of pictures and work tirelessly to show your home in the right light and from the best angles.
Don’t skimp on the number of photos
When it comes to photos, the more, the merrier. You want to make it easy on buyers to get comfortable with and learn more about your home.
Not only are the listing photos their initial impression, but they serve to help orient the buyer after the first or second showing. Once they have been through the home in person, they are better able to relate to the floor plan and how it flows. Going back to the listing photos allows them to make connections and dig deeper. Encourage them to do so by posting plenty of photos.
Posted by Brendan DeSimone on Zillow
Tap into your listing’s potential!
Companies such as Matterport, Toursler and iGuide offer a much richer experience with listings and allow buyers to get an accurate sense of space of the property.
For a time, I owned a Matterport camera and scanned listings myself. Then I found a more complete solution with Toursler through a local service provider, Architech 3D Imaging.
With Toursler, we found a solution that meets all of our needs for our new listings. Beautiful, professional photographs, a clean floor plan and a showing that allows buyers to walk in and around our listings digitally.
Digital showings are a great way to stand out from the competition and provide a true value to sellers. This technology contains proven marketing materials in addition to the most innovative and advanced way to experience a real estate listing.
By leading with the latest digital showing technology, we are immediately able to distance ourselves from the majority of our competition.
Unmatched engagement and results
Although the digital showings are extremely effective at winning listings, they don’t stop there. Online viewing of video content is usually measured in seconds.
Facebook counts three seconds of playing video as a view, which includes its auto-play feature.
Research tells us the shorter a video the better; video completion rates fall significantly with videos longer than 60 seconds.
Only about 50 percent of your audience is paying attention after 30 seconds.
In contrast, Toursler claims that users are actively engaged with their digital showing for an average of six minutes.
Unfortunately, Matterport has not released any analytics. However, I imagine the data would be similar. Digital showings appear to be exponentially more engaging than most videos and your basic slideshow set to music.
I can’t stress this point enough — if 1,000 buyers view your listing video, it would be a little over eight hours of passive eyeballs engaged with your video 30 seconds at a time.
With a high-quality digital showing, you are looking at about 100 hours of buyers actively exploring and interacting with your listing. The results are simply astounding.
The increased engagement results in significantly more inquiries and offers — all with fewer days on market. But benefits of the digital showing technology doesn’t stop there because they make you more efficient.
We see fewer physical showings on listings with digital technology because they weed out the tire kickers. Most showings are fruitless because they don’t result in an offer and are thus a needless disturbance to the seller. However, 3-D technology filters out those that aren’t sincerely interested in purchasing.
In several instances, this offer has been made after a single physical showing. Buyers often use the tours to review the property after that first showing and download the floor plan to explore design and furnishing options.
All of this helps get buyers to envision themselves in the home with the added benefit of fewer disturbances to the sellers.
A new generation is now entering homeownership, and their demand for richer, better and more engaging experiences in real estate is apparent.
This technology has been an enormous win for our team, and it can be so for you as well. Nothing would make me happier than to see more of the listings I show buyers have the same tools and quality content available to aid their decision-making process.
Posted by Brandon Doyle on Inman
Check out these links to sample 3-D tours!