The Impact Staging Your Home Has on Sales Price [INFOGRAPHIC]

Some Highlights:

  • The National Association of Realtors surveyed their members & released the findings of their Annual Profile of Home Staging.
  • 50% of staged homes saw a 1-10% increase in dollar value offers from buyers.
  • 77% of buyer’s agents said staging made it easier for buyers to visualize the home as their own.
  • The top rooms to stage in order to attract more buyers are the living room, master bedroom, kitchen, and dining room.

 

Posted by The KCM Crew

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No Second Chances: Our 7-Step Plan to Making a Dazzling First Impression on Buyers

hikesterson/iStock; realtor.com

Studies show that we make up our minds about people within seconds of meeting them. So it stands to reason that prospective buyers are doing the very same thing with your house, especially in a red-hot real estate market. More buyers these days are sizing up your space and making lightning-quick decisions about whether it’s worth investigating further—or whether they should hop back in the car and move on to the next house.

So if you want to be sure buyers don’t scurry out the door moments after they arrive, you have to create a fantastic first impression.

Not sure where to begin? It all starts with looking at your home with fresh eyes. Luckily, we’ve broken down seven simple steps you can follow to put your home’s best face forward.

1. ‘Break up’ with your house

If you want to sell your property, you’ll need to distance yourself from it first, says Ronique Gibson, an associate architect and lifestyle expert at Stagetecture.com in Jacksonville, FL. Cut the cord!

“Once you put your home on the market, it’s time to let a professional come in and market it,” Gibson says. “If you stay emotionally attached, the process will be harder and longer.”

2. Focus on curb appeal

You wouldn’t wear soiled sweatpants on a first date—you’d go out of your way to look presentable. So why would you approach the process of selling your home any differently?

Your home’s first impression starts with the exterior, so take a good look at what you’re presenting to the world: What’s the first thing you notice? If it’s peeling paint, dirty windows, and dead plants, you have work to do, says Michael Rosenblum, a broker with Koenig Rubloff Realty Group, a division of Berkshire Hathaway HomeServices in Chicago.

“Ask yourself: ‘If I was buying this home now, what would my expectations be?'” he says.

Remove debris such as fallen tree limbs and leaves. Keep grass and shrubs trimmed, freshen up the mulch in your flowerbeds, and clear away lawn clutter such as yard ornaments, garden tools, and that circa 2007 Big Wheel.

“Putting out some flowers in front of the house or by the front door always makes people smile; it creates the warmth before they even get inside,” says Rosenblum.

Invest in a new doormat, and consider replacing old address numbers and your mailbox if it’s worn or rusty. Patch cracks in the driveway and, while you’re at, give the front door a fresh coat of paint.

3. Ditch as much of your stuff as possible

So now that you’ve addressed the outside, you have to work on your home’s inner beauty. Decluttering is your first priority. So start clearing out the junk and depersonalizing the space—toss or hide mementos, kids’ drawings, and most knickknacks.

“If the seller has all their personal photos out, then the buyer usually gets distracted,” Rosenblum says.

The main goal is for potential buyers to envision themselves in your home, and they can’t do that if your crap is everywhere they look. “All signs of you should be gone,” Gibson says.

That said, take care to find a balance; you don’t want the home to feel sterile—and you’ll want to make sure that none of your rooms are completely empty, a tactic that tends to make a space actually look smaller.

4. Fix the broken stuff—all of it

This should be obvious, but perhaps even you’ve forgotten about that faulty light switch in the upstairs hallway. The thing is, buyers will notice it almost immediately.

So here’s a mini to-do list to tackle those minor issues fast:

  • Check for leaks throughout the house. A drip may not seem important, but it suggests lousy maintenance elsewhere.
  • Check and repair loose door handles and cabinet hinges.
  • Caulk around tubs and sinks.
  • Replace lightbulbs that don’t work. Yes, every single one.

Bottom line: Meet and exceed a buyer’s expectations by paying extra attention to the fine details.

5. Plan a small makeover that packs a punch

You might not want (or be able) to do major renovations before putting your property on the market. But if you focus your attention on the kitchen, bathrooms, and flooring, you can boost a tired home’s overall appearance without completely busting your budget.

“Homeowners can easily change out countertops and appliances, or paint cabinetry,” Rosenblum says. You may want to restain the floors or repaint the walls.

Keeping your carpets? Make sure to splurge on getting them professionally cleaned, especially in high-traffic areas—it’ll immediately brighten a room.

6. Appeal to all the senses

Once your home is clean and decluttered, think about how you can engage potential buyers through other senses, Gibson suggests.

Play soft music during showings, or have a nice water feature outside if you live in a noisy neighborhood,” she says. “Soft throws and textured fabrics will warm up a space. Brewing fresh coffee and baking cookies makes your house smell great.”

Remember not to clean your house the day of a showing; harsh chemicals can be overpowering, and may turn off potential buyers.

7. Keep up appearances—indefinitely

Unless you’re in a red-hot market, your home might not sell immediately after it’s listed. Remember that every week, you might have potential buyers traipsing through—sometimes without much notice from your agent.

That means keeping up all these changes you’ve implemented—and not dragging out the massive toy bins, dog beds, and other daily life items you actually use.

While it might not be easy keeping your house in tiptop shape for days on end, try to remember that the effort you put in now will pay off later—when that one buyer is so wowed by her first impression that she makes an offer you won’t want to refuse.

 

Posted by Wendy Helfenbaum on realtor.com

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5 Simple Ways to Stage the Exterior of Your Home Before an Open House

If you’re selling your home, chances are good you’re familiar with the concept of staging your home. Real estate agents recommend your home look its best to prospective buyers, and home staging is a great way to ensure you receive top dollar. But did you know you should stage the exterior of your home too? Failing to update the look of your home’s exterior can cause buyers to get a bad first impression when they initially arrive to view your home.  Whether your audience are luxury home buyers or you are selling your starter home, staging the exterior of your home will have a major impact in the sale of your home.  If you want to put exterior home staging to work, here are five elements you should consider tweaking.

Clean Your Exterior Windows and Screens

Nothing says poor maintenance like dirty windows and window screens. If your windows are caked with dust or muck from the last rainstorm, open house visitors are going to wonder what other maintenance jobs you haven’t attended to. Don’t give visitors the opportunity to question whether your home has been properly maintained or not; clean those windows and screens before authorizing an open house.

Refresh Your Gardens and Walkways

Just like dirty windows are a real estate faux pas, so are unkempt flower beds. Weeds and overgrown bushes tell visitors you can’t be bothered with the small stuff. Spend a day removing weeds and trimming flowers, or hire a professional landscaper to refresh your gardens.  It is amazing what a refreshed garden can do to your home’s curb appeal.

Refresh Your Home’s Siding

No, you don’t have to replace your home’s siding prior to an open house. A quick power wash could be all it takes to remove years of dust and grime. You can attempt this task yourself, but it might be worth your while to hire a professional. Some homeowners have been known to damage their home’s siding by using too forceful a water stream. This is one task that is often best left to experienced professionals.  The last thing you want to deal with is replacing siding before an open house.

Update/Clean Door Fixtures and House Address Signage

Something as simple as a new doorknob or address signage can give your home a refreshed look. You needn’t spring for a new door; just update the faceplate and/or doorknob. Purchase new address numbers from the local hardware store and you’ll have tweaked the look of your home’s exterior in just a few minutes.

Clean Patio Furniture

Whether you have chairs on your front veranda or a dining set on your back deck, tired patio furniture can cost you big dollars when it comes time to negotiate with a potential homebuyer. Dilapidated patio furniture instantly gives a bad impression and can cause potential homebuyers to request replacement furniture as part of their deal. Spruce up your existing furniture with a quick power wash, or replace it if it is beyond cleaning.

Simple tweaks to the exterior of your home can have a big impact on your home’s final selling price. By spending just a few days improving the look of the outside of your home, you can increase the amount buyers are willing to offer and make your home the cleanest real estate listing on the block. Will you be trying these exterior home staging tricks when you list your home for sale?

 

Posted by Charles Muotoh on RISMedia

Explore The 5 Senses Of Selling A Home

What’s scent got to do with it?

Perhaps the smell of fresh baked cookies takes you back to the kitchen in your childhood home. Maybe that perfect sky blue paint color on the bedroom walls makes you instantly feel serene and safe. And it’s probably the crunch of the pebble stone walkway that gives you a hint of anticipation as you approach the front door. Our senses – hearing, sight, touch, smell, and taste – are so strongly bound to our perceptions, emotions, and nostalgia, it’s no wonder that you rely on all five when looking for your perfect home.

To get to the heart of the sensory triggers that appeal or detract from a home shopping experience, Trulia recently surveyed real estate agents on what stands out to the five senses of potential buyers during open houses or showings.

If you are preparing to stage your home, here are a few findings from the survey to consider, as well as some tips on where to focus your efforts to create the best sensory experience to turn shoppers into buyers.

Keep Your Eyes Peeled: 

Put away the Legos. Clear the desk clutter. Vacuum up the dog hair. Nearly 74 percent of real estate agents said that the cleanliness of a home is the most important sight-based feature to home buyers. Someone looking for a new home doesn’t want to have to use their imagination (or the “mind’s eye”) to determine if the house is a fit for their lifestyle.

The Smell of Home: 

Vanilla and fresh scents (think mountain air or clean laundry smell) are the most popular and appealing fragrances when staging a home. In fact, vanilla is such a powerful scent, studies have shown it’s linked to positive nostalgic memories, reducing stress and anxiety and producing a sense of calm*.

First Impressions Make a Lasting Impression: 

While the majority of real estate agents said the most important rooms to focus on staging are the kitchen and living rooms, they emphasize not to forget about the entryway. The look and feel of the entryway is the first opportunity to make a full sensory impression on the home buyer. Additionally, homeowners should consider incorporating ambient music, fresh flowers, and a clear path to the rest of the home.

Color Correction: 

Primary colors are great for preschool walls, but are definitely a no-no when it comes to selling your home. Bright or funky color palettes such as reds, oranges, and yellows are the least appealing (you don’t need a fast food restaurant in your living room). Instead, neutral colors such as eggshell, white, and ivory are the most appealing because they represent a clean, blank canvas.

The dominant senses of selling a home are sight and smell, so focus your efforts on fresh, calming fragrances, a neutral color palette, and an inviting first impression as potential buyers walk in the door.

What have you done to entice home-shoppers senses? Share your experiences in the comments!

Methodology: Trulia designed and analyzed an online survey of 223 self-identified Real Estate Agents living in the United States. The survey was fielded utilizing an in-product invitation appearing in the ZillowGroup Premier Agent Desktop application from August 23 – 26, 2016. The survey has a margin of error 6.8% +/- at the 95% confidence level. Participants were provided a $10 Amazon gift card for their participation in the survey.

*Source: http://chemse.oxfordjournals.org/content/30/suppl_1/i248.full

Posted on Trulia