7 Top Tips from Established Mid-Missouri Businesses

The best business advice invariably comes from business owners who have navigated the path from uncertainty to success. At Zimmer Radio & Marketing Group, we’re connected with all sorts of mid-Missouri businesses at different stages of growth and success. That’s why we’re going to share advice from our more established clients as marketing tips for mid-Missouri businesses.

ServiceMaster of Columbia


Be consistent in your marketing, in every aspect, so you don’t confuse your customer.

– Adam Kinser, Owner

Tiger Express Wash


Be consistent in your advertising. Find something that works and stick to it for a long period of time. Advertising the same time on the same day, or being in a print issue each month. By doing so you capture the same customers and get the message across, even though it may take awhile. Customers will expect to see you in print or expect to hear you on the radio or TV. Eventually the message will stick with the customer.

– Emeri Bartels, Administration Director

Epoch Health


Get to know your community and how it works. Immerse yourself completely and get to understand and know how people interact with each other, with other businesses and the everyday life. Actions speak louder than words. We can say we want our business to be a part of a community but by doing so we gain the trust of our community and, in the end, become a true addition to our surroundings which shows a true partnership.

– Jentry Mills, Marketing and Business Development

House of Brokers Realty, Inc.


I have two [tips]. Track your ROI and ask for a review. Always know how and why your customers are coming to you.

– Dawn Daly, Director of Operations


The Blue Note


Branding is everything. Spend money to develop a great logo, slick brand, and impressive website. It’s the face of your business.

– Matt Gerding, Owner

TrueSon Exteriors


Choose the advertising direction you want to go with, invest meaningful money into it and most importantly, give it time to work. I have seen a lot of business owners start, give it three months and quit because they don’t see “results.” Good advertising takes time to develop.

-Barry Roewe, Owner

Tami R Benus CPA


One tip – Know who your market is so you are not wasting your resources.

– Tami R Benus, Owner

With these marketing tips for mid-Missouri businesses from our established clients, it’s time to take a quick look at how you’re running your mid-Missouri businesses. Are you taking advantage of their good business practices? If you’re interested in finding some of the same success they have, contact Zimmer Radio & Marketing Group to find out what we can offer you today.

Posted by Carrie Lorenz of Zimmer Radio & Marketing Group

Thanks for Viewing Our Blog! 2014 in review

The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog.

Here’s an excerpt:

The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 9,100 times in 2014. If it were a concert at Sydney Opera House, it would take about 3 sold-out performances for that many people to see it.

Click here to see the complete report.

Status Update: Posting Details About Moving Poses Social Media Risks

Most people are eager to tell everyone they know about their upcoming move, and announcing it through social media is usually the quickest and easiest way to do it.

Sharing such important news via social networking may also get your friends interested in helping you with moving and getting settled in your new home.

But that doesn’t mean you should throw caution to the wind and allow the entire world to view all your moving details.

Find a middle ground by using privacy settings before posting  times and exact addresses, or simply keep that information out of anything you post.

Once you notify contacts about your move, or even your interest in exploring the possibility, people will likely come forward with helpful information, often before you ask for it. They might volunteer recommendations of movers or storage providers and, depending on how close you are to the person making a recommendation, the information could be more relevant or credible than reviews from third parties you don’t know personally.

Whether you ask your social network contacts for advice or not, just using these networks’ search tools can uncover vital information that may help you decide if you really want to move. You can find neighborhood demographics and crime reports, along with what people there do for fun.

The farther away you are moving from your current location, the more you might want to solicit advice from your contacts about your future locale. See if your friends can introduce you to others who are more familiar with the area and could help you get settled into your new home.

Once your move is underway, it’s wise to limit the details of your move updates to your closest friends and family. Security experts warn against publicly posting when you are not home, which can tip off would-be burglars of a possible break-in opportunity. That logic extends to the dates and times you will be loading and unloading your moving van. Typing in the keywords “visibility” or “privacy” on most social networks will generate links to information on how to adjust these settings.

If you are relocating to another city for work, it might make sense to publicly share the name of the city you will be moving to. Professionally-focused social media networks such as LinkedIn are ideal for this kind of update. But refrain from sharing the exact address of your new home, and when you expect to be moving in.

Whatever the reason for your move, once you’ve completely unloaded the moving van at your new location and started to unpack, the security risks diminish. As you get settled in, go ahead and update your city on your Facebook profile. It might result in different advertisements being served to you, since local businesses have the option of targeting ads by ZIP code.

Now that you are all moved in, enjoy your new location. You’re starting a new adventure with lots to share with your friends, connections, contacts and followers.

By Jackie Cohen of Realtor.com. To view the original article, click here.